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Oh What To Do in the First Six Months After Launching Your Shiny New Website?
You’re busy aren’t you? I can tell. Here’s a summary:
- Month one is about making sure tracking, indexing and the wider search setup are right.
- During months two and three we can begin building authority, reviews, content and backlinks.
- By months four to six, real performance data can start guiding what we do next.
- Google Ads can provide useful traffic and search data while organic visibility develops.
- Around six months is a good point for us to carry out a more detailed performance audit.
A website launch should be treated as the beginning of a growth period, not the point where everything stops.
For a business in North Wales, the first six months are particularly useful because they give search engines time to discover the site and give us enough real data to see how folk are actually finding and using it.
Month 1: we get the foundations connected
The first few weeks are about making sure everything is being measured and discovered properly. I can make sure we have the following in place:
- Google Search Console set up and the XML sitemap submitted
- Analytics and conversion tracking configured
- Important pages checked for indexing
- Google Business Profile reviewed or created where relevant
- Bing Webmaster Tools set up
- Links from social profiles and other online listings updated
- Google Ads considered where more immediate search visibility would be useful
That gives us a proper starting point and, importantly, means we can begin collecting useful information rather than guessing what is happening.
Months 2 – 3: we start building authority
Once the technical setup is in place, we can start working on the website’s wider presence and see where the early opportunities are appearing.
Depending on the business, that might include:
- Finding relevant backlink opportunities
- Building a steady flow of genuine Google reviews
- Improving service, product or location content
- Adding useful FAQs or articles based on real customer questions
- Reviewing early Search Console queries and impressions
- Refining paid campaigns using real search and conversion data
By now, we’re beginning to replace assumptions with actual evidence about what Google understands about the website and what potential customers are searching for.
Months 4 – 6: harness our inner Columbo and follow the evidence
By this point, we should have more than assumptions to work with. Search Console can show us which queries are gaining impressions, analytics can show which pages attract visitors, and conversion tracking can show which activity is actually producing enquiries.
This is where I can start helping you decide what deserves more attention and investment.
A page sitting just outside the stronger search positions might be worth improving. A service attracting good-quality paid enquiries might deserve more organic content. We may find competitors with backlinks or local visibility that give us realistic opportunities to pursue.
Rather than blindly doing more SEO because apparently that’s what one does, we can start concentrating on the things the data suggests are actually worth doing.
Review, then decide what comes next
At around six months, I recommend that we carry out a fuller website and search-performance audit.
By this point there should normally be enough useful data for me to properly assess what has happened since launch: what is working, what isn’t, where visibility is developing and where there may be opportunities we haven’t yet taken advantage of.
The point of the audit isn’t simply to produce a report full of graphs and numbers for us both to admire. It is to give us a practical basis for deciding what is worth doing next.
Looking for post-launch support?
Liking what I is saying yo? Fill in the enquiry form, email me at kev@kevadamson.com, or call on 07974 697740.
I can continue working with you through that initial four-to-six-month period, covering SEO, Google Ads, Google Business Profile, content, backlinks and ongoing performance review. We can then use what we learn to decide together what’s worth doing next. Sounds great right?
Also in the After Launch SEO series:
